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Channel Templates

Channel Templates

What are Channel Templates?

Channel Templates are pre-configured export configurations that define the exact field structure, formatting requirements, and validation rules required by specific advertising and marketplace channels. They serve as blueprints for creating channel-compliant product feed exports.


How Templates Work

  1. Browse Available Templates Navigate to the Templates page to see all available channel templates.

  2. View Template Details Click the eye icon to see all required and optional fields, field types, validation rules, and export format specifications.

  3. Create an Export Mapping Click Create Export on any template to start mapping your project fields to the channel's required fields.

  4. Auto-Mapping When you select a template, 42feeds automatically attempts to match your project fields to channel fields based on naming conventions.

  5. Generate Export Once mapped, generate your export file in the channel's required format.


Available Channel Templates

Shopping & Advertising Platforms

  • Google Shopping — CSV format (comma delimiter)
  • Meta Catalog (Facebook/Instagram) — TSV format
  • Microsoft Merchant Center (Bing Shopping) — CSV format (semicolon delimiter)
  • Pinterest Catalogs — TSV format
  • TikTok Shop — CSV format
  • Snapchat Product Catalog — TSV format
  • Criteo — CSV format

Marketplaces

  • Amazon Seller Central — TSV format
  • eBay — CSV format
  • Etsy — CSV format
  • Walmart Marketplace — TSV format
  • Target Plus — CSV format
  • Kaufland — CSV format
  • Bol.com — CSV format
  • Allegro — CSV format
  • Fnac — CSV format

Comparison Shopping Engines

  • Idealo — CSV format
  • PriceRunner — CSV format
  • Kelkoo — CSV format
  • Billiger.de — CSV format
  • Trovaprezzi — CSV format
  • Ceneo — CSV format
  • LeGuide — CSV format
  • PriceSpy — CSV format
  • Shopzilla — CSV format
  • PriceGrabber — CSV format

Affiliate Networks

  • Awin — CSV format
  • CJ Affiliate — CSV format
  • Rakuten Advertising — CSV format
  • Webgains — CSV format
  • Belboon — CSV format
  • TradeDoubler — CSV format

Template Customization

Editing Template Settings

Each template can be customized to fit your specific needs:

  • Toggle required and optional fields
  • Configure minimum and maximum character lengths for text fields
  • Extend templates with custom fields

Adding Custom Fields

To add custom fields to an existing template:

  1. Open the template edit dialog by clicking the edit icon
  2. Scroll to the Custom Fields section
  3. Enter a field name (e.g. custom_label_0)
  4. Select a field type (string, url, number, price, etc.)
  5. Click Add
  6. Optionally mark the field as required
  7. Click Save Changes

Custom fields appear with a Custom badge and can be removed at any time.


Custom Templates

Custom CSV Template

For channels not included in the pre-built templates:

  • Create your own field structure from scratch
  • Choose comma (,) or semicolon (;) as delimiter
  • Define your own field names
  • Set field types and requirements

View Step-by-Step Tutorial →


Custom XML Template

For XML-based channels:

  • Define your own XML structure
  • Customize the root element name
  • Customize the item element name
  • Add any fields you need

Template Details

What Each Template Provides

ComponentDescription
Required FieldsFields that must be mapped for a valid export
Optional FieldsAdditional fields that enhance your product data
Field TypesExpected data types (string, url, price, gtin, etc.)
Validation RulesCharacter limits and format requirements
Export FormatCSV, TSV, or XML
EncodingUTF-8
DelimiterField separator for CSV/TSV files

Field Types Explained

TypeDescriptionExample
stringGeneral text"Blue Running Shoes"
urlValid URL"https://example.com/product"
pricePrice with currency"29.99 USD"
numberNumeric value"150"
gtinGlobal Trade Item Number"00012345678905"
mpnManufacturer Part Number"ABC-12345"
brandBrand name"Nike"
descriptionLong-form textProduct descriptions
imagesImage URLsAdditional image links