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    Warning
    Field: link

    HTTP URL Instead of HTTPS in Google Shopping Feed

    Your product uses HTTP instead of HTTPS. While HTTP works, HTTPS is strongly recommended for security and may improve ad performance.

    Use our free Feed Validator to check for this and other errors automatically.

    What This Error Means

    Your product links or image URLs use HTTP instead of HTTPS. While Google currently accepts HTTP URLs, HTTPS (secure HTTP) is strongly recommended.

    HTTPS provides encryption between your website and visitors, protecting sensitive data and building customer trust. Modern browsers may show warnings for non-HTTPS sites.

    This is a warning, not an error — your products will still be processed. However, using HTTP may negatively impact customer trust and could affect ad performance.

    How to Fix It

    1. Get an SSL certificate — Most hosting providers offer free SSL certificates through Let's Encrypt. Contact your host to enable HTTPS.
    2. Update all URLs in your feed — Change http:// tohttps:// for all product links and image URLs.
    3. Set up redirects — Configure your server to redirect HTTP traffic to HTTPS to avoid broken links.
    4. Test your HTTPS setup — Verify that all pages and images load correctly over HTTPS without mixed content warnings.

    Examples

    Incorrect
    <!-- Using HTTP (not recommended): -->
<link>http://www.example.com/products/shoes</link>
<g:image_link>http://example.com/images/shoes.jpg</g:image_link>
    Correct
    <!-- Using HTTPS (recommended): -->
<link>https://www.example.com/products/shoes</link>
<g:image_link>https://example.com/images/shoes.jpg</g:image_link>

    Additional Tips

    • HTTPS is a ranking factor for Google Search — it may help your SEO too
    • Ensure your SSL certificate is valid and not expired
    • Check for mixed content issues (HTTPS pages loading HTTP resources)
    • Use relative URLs in your website code to make migration easier
    • Update your Merchant Center website verification to use HTTPS
    • Free SSL options include Let's Encrypt, Cloudflare, and many hosting providers

    Related Issues

    Invalid URL FormatInvalid Image URLMissing Product Link

    Validate Your Feed Now

    Use our free Google Shopping Feed Validator to check for this and other common errors before uploading to Merchant Center.

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